Habits of Highly Effective People Essay Example | Topics and Well Written Essays - 500 words

Habits of Highly Effective People - Essay Example Covey’s ideas can be applied to this field because they are very simple and practical guidelines which can easily be applied when tuned to specific organisational work culture. Organisations have their staff which they manage to ensure their output is maximized; this is done by inculcating Covey’s concepts among the employees. This helps in their personal and professional development (Kerzner, 2001). The following are the three of his seven habits that can be applied to project management: Begin with the end in mind: this is the most important habit since it sets the overall goals that one wants to attain in any venture. When one sets out to start a project, the long term goal is set at the conceptualization stage. Setting a vision for any proposed project or business venture shows clarity of purpose and is always enshrined in company constitution. When a company sets out to introduce a product in the market, a thorough market analysis is conducted to check if it is indeed feasible. Customer feelings and needs form part of company vision as they are the ones that ensure its success by purchasing its products (Ross, 1995). Project management provides the timelines for executing tasks and ensure schedules are followed to the latter. A company notes the requirements it needs to start a project, it then notes the available resources at this concept and development stage. After this is done, then it will be easy to follow through the plan rather than skipping some vital yet ignored stages for instance, setting organizational goals. Put first things first: this entails breaking down the tasks and assigning each component execution time in the order of priority. The management has to sit down and decide which responsibilities require a quick implementation time frame; they then schedule their tasks based on this. This

Consumer Perceptions of Mobile Phone Marketing A Critical Analysis Assignment

Consumer Perceptions of Mobile Phone Marketing A Critical Analysis - Assignment Example There is lack of clarity in conceptualization, and consequentially, in Operationalization of the concept, that is, measurement of the variables consisting of specific observations.   â€Å"Consumer perceptions of mobile phone marketing† has been relegated to the second place as an ‘incidental factor’ which could be inferred from the author’s statement, â€Å"Thus, it is proposed that a consumers level of involvement with their mobile phone will influence their decision to adopt or reject marketing communications sent via this channel†    Internet, telephone, and media are converging with greater velocity.   The mobile phone is the property of the user.   When his mobile phone is used without his consent for marketing, his initial reaction may be indifference or negative.  Ã‚  Ã‚  The individual’s perception is dependant upon the utility derived by him.   Therefore, blending utility aspect in marketing is necessary to improve the consumers’ perception.   Advertising through SMS is gaining momentum as a part of mobile marketing, and the marketing strategies of trade and business can’t ignore mobile phones in the field of advertising.   The sample does not represent the population meaningfully.   The samples used in the methodology might have been suitable for mobile phone usage in Colleges and Universities.   The observations would be homogenous as it will not reflect the disparities in income in the society.   Important factors such as such as income levels, age group, business or employment background, educational backgrounds etc. have no bearing on the samples selected for observation and analysis. The original study examined â€Å"how a consumers perception of the relative advantages, compatibility and complexity associated with mobile phone marketing, and their involvement with their mobile  phone, influenced their intention to accept marketing communication sent via this channel.†